About

Bruce Goldberg is the CEO/Founder of the Goldberg Group

The Goldberg Group is a leading authority on brand positioning and marketing. A Brand is an asset that requires management like any other asset a company owns. Often this is neglected or inappropriate assumptions are made. We believe a proactive approach is necessary. A firm must choose to manage its Brand(s); otherwise, customers, the media, shareholders and even employees will all find a way to position the company and its products or services. Successfully managing your Brand(s) is key to increasing revenue, profits and shareholder value. Our experience is in creating, revitalizing and building Brands across a wide spectrum that includes package goods, consumer services, financial service firms and products. We have also directed research-based Customer Service programs in these spaces.