Brands Up This Week
Mini options
Mondelez, (one horrible brand name). If PepsiCo buys them, plan on indigestion short-term.
Tiger, based on golf, not his relationships.
US National Football (Soccer) Team/Clint Dempsey.
Brands Down This Week
Cyprus; Europe, The Troika; Russia+; the Euro. (While bailed out using US Congress/Administration-like timing, another train wreck we can witness in real-time).
European banks, notably those based in Spain and Italy.
The horrible doomsayers (we all know who they were) about the impact on the economy of “The Sequester.” Perhaps cutting spending and truly pinpointing and decreasing waste like we do in the private sector might truly be a good approach that markets recognize.